The line of products for hair care Redken is born from the inspiration of the american actress Paula Kent. Continuously subjected to chemical treatments, the actress immediately realized that the hair needed professional products that guard them and coccolassero. With the assistance of his trusted hairdresser, Jheri Redding (hence the name of the collection) has created a range of products based on three fundamental principles: an acid ph compatible with the ph of the hair and skin, technology of protein; the protein product that is guaranteed only by professionals in the industry. Starting in 1960, Redken revolutionized the business of professional salon, introducing the concept of remanufacturing protein. Based on the concept that the hair is composed mainly of proteins, and can absorb proteins applied at the local level, Redken has developed new products based on protein.
Currently, its headquarters is located on 5th Avenue in New York City. Today Redken is a global leader in the sector of professional services and products to the hairstyle and the care of the hair. Products Redken are available today in salons and professional beauty more than 50 countries. Specific needs, simple solutions: this is the motto of the house cosmetic the american, who has created a series of products for haircare and styling, each one designed for every need. For example, the line Color Extend Magnetics it gives shine to coloured hair, Curvaceous is suited for wavy hair and curls, All Soft for dry, brittle hair, All Soft Mega for extremely dry hair, Extreme for damaged hair, Volume in this High-Rise for those purposes or little voluminous, Frizz Dismiss for ones frizzy and exposed to the sun. The new Redken For Men, a collection that is entirely dedicated to the man. The world Hair is the authorised distributor of brand products Redken
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